Green Roads: Scaling a CBD Giant

Green Roads: Scaling a CBD Giant

As one of the most recognized names in CBD, Green Roads had the product, the credibility, and the mission. What they needed was a digital strategy powerful enough to match their potential. That’s where Canna Marketing came in—to help them scale with intention and precision.


🌿 The Challenge: From Legacy to Lift-Off


Green Roads was ready to amplify their reach and revenue across e-commerce, email, and affiliate channels—while keeping their message clear and their brand trusted.


🔥 The Canna Marketing Playbook

1. SEO That Drives Results
A revamped SEO strategy boosted organic traffic by +62%, bringing in more qualified visitors.

2. E-Commerce That Converts
We streamlined the customer experience and improved checkout flows to lift conversions and increase average order value.

3. Email That Delivers
Email marketing generated $2.5M in added revenue, proving that personalized retention still outperforms in the long run.

4. Affiliate Expansion
By recruiting top-tier partners and niche influencers, we scaled their affiliate program:

  • +247% Affiliate Traffic

  • +240% New Customers from Referrals

  • +687% Affiliate Revenue Growth


🌟 The Results: Serious CBD Growth

  • +589% Total Revenue Increase

  • +673% Growth in Marketing-Driven Revenue

  • Record-setting performance across email, SEO, and affiliate channels


💼 Why Canna Marketing? Because Legacy Brands Deserve Next-Level Strategy
We don’t just scale businesses—we help industry leaders evolve. For Green Roads, that meant turning a strong foundation into unstoppable momentum.

Let’s write your next success story. The formula’s ready. 🌱