THCA Seltzer Brand 1: Turning Volume Into Velocity

THCA Seltzer Brand 1: Turning Volume Into Velocity

THCA Seltzer Brand 1 was ready to go big—and they needed performance marketing to match. With a dual focus on paid ads and email retention, we helped them light up revenue across the board.


🌿 The Challenge: Scale Fast, Stay Profitable

THCA Seltzer Brand 1 needed to scale fast without letting CAC spiral. They wanted a high-volume acquisition strategy paired with email systems that kept customers coming back.


🔥 The Canna Marketing Playbook

  1. Paid Media That Fuels Growth
    With $66K in ad spend, our campaigns brought in 2,261 leads, 1,371 new customers, and $226K in revenue at a 341.91% ROAS—all while keeping CAC under $30.

2. Retention That Performs
Our Klaviyo strategy delivered $163,777 in email revenue, with a +257% lift from the previous period. Campaigns made up 66% of conversions, supported by automated flows that did the heavy lifting.

3. Full-Funnel Efficiency
From first click to repeat purchase, every piece of the Torch funnel was built for performance, volume, and scale.


🌟 The Results: Big Spend, Bigger Wins

  • $226,345 Paid Media Revenue

  • $163,777 Email Revenue (+257%)

  • 2,261 Leads / 1,371 Customers

  • 341.91% Return on Ad Spend

  • $29.28 CAC Across the Funnel


💼 Why Canna Marketing? Because Scale Deserves Strategy

THCA Seltzer Brand 1 didn’t just want growth—they wanted performance at scale. We gave them the systems to acquire fast and retain longer.

Let’s ignite your growth. The playbook is ready. 🌱