Terp Boys: E-Commerce Built to Scale

Terp Boys: E-Commerce Built to Scale

Terp Boys has always been known for top-tier cannabis and loyal customers—but even great brands need the right digital push to hit their next milestone. With Canna Marketing, they transformed that momentum into serious growth through strategic e-commerce and retention marketing.


🚀 The Challenge: Scale Without Losing the Brand
Terp Boys had the product and the fanbase—but needed to amplify their online presence and revenue while staying true to their identity. Our goal: increase traffic, drive conversions, and maximize revenue—without compromising quality.


🔥 The Canna Marketing Playbook

1. E-Commerce Optimization
We rebuilt the digital shopping journey and streamlined performance:

  • +99% Sessions: From 12,878 in May to 25,701 in September

  • +114% Sales: Jumped from $35,645.64 to $76,249.27

  • +118% Orders: More than doubled—from 605 to 1,317

  • Consistent Conversion: Rates peaked at 4.97% in August

2. Email That Drives Revenue
A high-impact email strategy turned Terp Boys’ list into a revenue machine:

  • June: $24,980.05

  • July: $28,667.20

  • August: $35,625

  • September: $41,334.92

  • Total Email Revenue: $130,607.17


 

🌟 The Results: Breakout Growth

  • +114% in total revenue
  • +118% in total orders
  • Email now a top-performing channel

 

💼 Why Canna Marketing? Because We Scale What Works
At Canna Marketing, we don’t do random tactics. We build full-funnel systems that move the needle. For Terp Boys, it meant explosive growth—without losing what made them unique.

Let’s take your brand to the next level. Growth starts here. 🌿